PROACTIVE PROJECT MANAGEMENT OF LOGISTICS ENTERPRISES

Abstract

The article is devoted to justifying the feasibility of using a proactive approach in the field of project management of logistics enterprises. An analysis of scientific research and developments regarding the prospects of using this approach for the successful implementation of projects has been carried out. The essence of proactive project management has been studied and the understanding that the transformation of enterprises in this direction is a priority direction of their sustainable development: it is possible to achieve significant results in the implementation of projects of a logistics enterprise, when, even at the initial stages, a team of project managers predicts the factors influencing the project and the possible consequences of their occurrence, and will also plan measures aimed at preventing crisis situations. Advantages and disadvantages of reactive and proactive management are highlighted. The use of a proactive approach in project management of logistics enterprises will create opportunities for early diagnosis and prediction of risks, prevention of problems, allocation of priority tasks taking into account the necessary resources. The mechanism for diagnosing risk situations will take into account possible and new changes, the recurrence of situations, will determine the degree of threat of these changes, will ensure a quick response to changes can have a negative impact on the activity of the enterprise as a whole. This, in turn, will increase the competitiveness of the enterprise and optimize its work.