PROMOTION OF CULTURAL HERITAGE SITES OF THE REGIONS OF THE RUSSIAN FEDERATION USING CREATIVE INDUSTRIES

Abstract

The article deals with topical issues of the development of creative indus-tries. Their structure, history of formation and the main directions of their use in the promotion of cultural heritage objects are especially noted. In the context of the active use of digital technologies, the emergence of new technical opportunities for the formation and promotion of media resources and film content, the issues of capitalization in this area represent the most important direction for the further development of creative industries.