Not a Priority? That’s a Problem: The Influence of Stakeholder Salience on Event Leveraging to Increase Sport Participation

IF 1.3 Q3 HOSPITALITY, LEISURE, SPORT & TOURISM

EVENT MANAGEMENT Pub Date : 2023-01-01 DOI:10.3727/152599523x16990639314756

Elle Stevens, Danny O'Brien, Lisa Gowthorp

引用次数: 0

Abstract

Sport events must be strategically leveraged if desired participation outcomes are to be achieved. However, uncertainties remain over which event stakeholder/s should lead this process. In addition, there is a lack of theoretical explanation to support the findings from extant studies in this area. This study analyses how stakeholder salience influences event leverage for sport participation, focusing on a case study of an Australian state sport organisation (SSO) and two major sport events. Data were collected through 15 semi-structured interviews with the SSO’s employees and content analysis of over 60 organisational documents, websites, and media reports. Findings revealed that strategies for leverage were ineffective due to demands enforced by the national sport organisation, a highly salient stakeholder. This research provides new insight on the utility of sport governing bodies leading event leveraging strategies, highlighting the significance of stakeholder salience and strategic control systems in achieving desired outcomes.

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不是优先事项?这是一个问题:利益相关者显著性对赛事撬动提高体育参与度的影响

如果要实现预期的参与结果，必须对体育赛事进行战略杠杆化。然而，对于哪个事件涉众应该领导这个过程，仍然存在不确定性。此外，缺乏理论解释来支持该领域现有研究的结果。本研究分析了利益相关者显著性如何影响体育参与的事件杠杆，重点关注澳大利亚国家体育组织(SSO)和两个主要体育赛事的案例研究。数据是通过对SSO员工的15次半结构化访谈和对60多个组织文件、网站和媒体报道的内容分析收集的。调查结果显示，由于国家体育组织(一个高度突出的利益相关者)强制执行的要求，杠杆策略无效。这项研究为体育管理机构领导赛事杠杆战略的效用提供了新的见解，强调了利益相关者突出性和战略控制系统在实现预期结果方面的重要性。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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来源期刊

EVENT MANAGEMENT HOSPITALITY, LEISURE, SPORT & TOURISM-

CiteScore

2.10

自引率

30.80%

发文量

期刊介绍： Event Management, an International Journal, intends to meet the research and analytic needs of a rapidly growing profession focused on events. This field has developed in size and impact globally to become a major business with numerous dedicated facilities, and a large-scale generator of tourism. The field encompasses meetings, conventions, festivals, expositions, sport and other special events. Event management is also of considerable importance to government agencies and not-for-profit organizations in a pursuit of a variety of goals, including fund-raising, the fostering of causes, and community development.