Factors influencing Vietnam youth’s participation in the nighttime economy

IF 1.6 Q3 BUSINESS

Journal of Eastern European and Central Asian Research Pub Date : 2023-06-05 DOI:10.15549/jeecar.v10i3.1376

Nguyen Thi Thu Thuy

引用次数: 0

Abstract

This research examines the factors that influence the behavior of young Vietnamese participants in the nighttime economy (NTE). The established factors were based on the results of a questionnaire distributed among 405 young individuals living, learning, and working in Hanoi, Da Nang, and Ho Chi Minh City. The data obtained confirm the predictive power of the theory of planned behavior (TPB) model to describe the NTE participants’ behavior. The study showed that perceived benefits have a direct influence on NTE participation behavior and an indirect influence through attitudes and the intention to participate; risk perception has only a direct effect on NTE participation behavior. One of the most significant factors in shaping behavioral intentions is financial readiness for consumption, which emphasizes the pragmatism and rationalism of NTE participants in spending their own money. In addition to being pragmatic and rational, the NTE participants’ behavior is influenced by cultural opportunities and the development of nightlife facilities.

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影响越南青年参与夜间经济的因素

本研究探讨了影响夜间经济(NTE)中年轻越南参与者行为的因素。确定的因素是基于对在河内、岘港和胡志明市生活、学习和工作的405名年轻人进行问卷调查的结果。所得数据证实了计划行为理论(TPB)模型对NTE参与者行为的预测能力。研究表明，感知利益对NTE参与行为有直接影响，并通过态度和参与意向产生间接影响;风险感知仅对NTE参与行为有直接影响。影响行为意向的最重要因素之一是消费的财务准备，它强调NTE参与者在消费自己的钱时的实用主义和理性主义。除了务实和理性之外，NTE参与者的行为还受到文化机会和夜生活设施发展的影响。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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来源期刊

Journal of Eastern European and Central Asian Research Economics, Econometrics and Finance-Economics and Econometrics

CiteScore

2.50

自引率

43.80%

发文量

审稿时长

8 weeks

期刊介绍： Journal of Eastern European and Central Asian Research (JEECAR) is a multi-disciplinary journal related to the Eurasia regional economics, finance, management, marketing, international affairs, and other business-related disciplines. By Eastern Europe and Central Asia, the IEECA refers to Russia, Ukraine, Belarus, Moldova, Armenia, Azerbaijan, Estonia, Latvia, Lithuania, Poland, Slovakia, Hungary, Serbia, Montenegro, Bosnia and Herzegovina, Albania, Kosovo, Macedonia, and five post-Soviet Central Asian states: Kazakhstan, Kyrgyzstan, Tajikistan, Turkmenistan, and Uzbekistan. The JEECAR Journal is committed to the editorial principles of all aspects of publication ethics and publication malpractice as assigned by the Committee on Public Ethics. Any paper submitted to the journal must be original, previously unpublished, and currently not under consideration for publication elsewhere. All articles in the printed version of the journal are peer-reviewed. The review process is a double-blind process. Neither the authors nor the reviewers know who wrote or reviewed the article. Per standard practice, only the Editor assigned to handle a paper knows the identity of the authors and the reviewers.