Constraint analysis on factors responsible for adoption of landscaping and future needs of customers in Hyderabad city of Telangana

Abstract

Landscaping is the process of changing the visible features of a given area of land, using the art of plant cultivation to enhance the appearance of the landscape and create an innovative space. The landscaping market is a dynamic industry that includes the design, installation and maintenance of outdoor spaces such as gardens, lawns, parks and commercial areas. A survey was conducted by contacting a sample of 20 respondents of Vruksha Kuteeram in the month of May 2023. Random Convenience sampling was adopted to select the sample to figure out the existing customer gaps and the future needs. The results of this study are analysed through a technique called Garrett ranking which gives a specific rank to all the issues according their intensity. Garrett’s Ranking Technique provides the change of orders of constraints and advantages into numerical scores. The results of the study revealed that the prices offered by the company is ranked as first followed by ease of usage of services and design of landscape respectively where as ease of location has occupied the last rank in giving satisfaction to the customers.