Unveiling the influence mechanism between green relational capital and social sustainability outcomes

Abstract

This study investigates the hospitality sector for the role of green relational capital on social sustainability via the effect of corporate social responsibility culture (CSR culture) and top management support. The data were collected from 234 employees working in the hospitality sector of Punjab, Pakistan. Partial least square-structural equation modelling was performed for analysis. The analytical findings revealed the significant positive effect of CSR culture and top management support on green relational capital and social sustainability. This research is novel as meagre research is found on social sustainability, particularly concerning green relational capital. Moreover, this study contributes to the existing literature on sustainability by exploring the influence mechanism between green relational capital and social sustainability via incorporating two underexplored but highly relevant constructs, i.e., CSR culture and top management support.