Assessing the reach and engagement with the ‘ How To Save A Life ’ mass media campaign on drug-related death prevention in Scotland

IF 1.5 4区社会学 Q3 SUBSTANCE ABUSE

Drugs: Education, Prevention and Policy Pub Date : 2023-09-27 DOI:10.1080/09687637.2023.2262735

M. Anderson, A. M. Atkinson, A. McAuley, H. R. Sumnall, M. E. Glancy, H. A. Bloomfield, K. M. A. Trayner

引用次数: 0

Abstract

‘How To Save A Life’ (HTSAL) was a mass media campaign on drug-related death prevention which ran in Scotland from August 2021 to January 2022. It aimed to increase awareness of how to respond to an opioid overdose, and the uptake of take-home naloxone (THN). The objective of this study was to determine the reach and engagement with the campaign. Methods included a descriptive analysis of data from media sources, the campaign website, and an online naloxone training course. A quantitative content analysis was conducted on media articles.

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评估苏格兰关于预防与毒品有关的死亡的"如何挽救生命"大众媒体运动的覆盖面和参与情况

"如何挽救生命" (HTSAL)是2021年8月至2022年1月在苏格兰开展的一项关于预防与毒品有关的死亡的大众媒体运动。它旨在提高人们对如何应对阿片类药物过量以及服用纳洛酮(THN)的认识。这项研究的目的是确定该活动的影响范围和参与程度。方法包括对来自媒体来源、活动网站和在线纳洛酮培训课程的数据进行描述性分析。对媒体文章进行了定量的内容分析。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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来源期刊

Drugs: Education, Prevention and Policy SUBSTANCE ABUSE-

CiteScore

4.30

自引率

10.50%

发文量

期刊介绍： Drugs: education, prevention & policy is a refereed journal which aims to provide a forum for communication and debate between policy makers, practitioners and researchers concerned with social and health policy responses to legal and illicit drug use and drug-related harm. The journal publishes multi-disciplinary research papers, commentaries and reviews on policy, prevention and harm reduction issues regarding the use and misuse of alcohol, tobacco and other drugs. It is journal policy to encourage submissions which reflect different cultural, historical and theoretical approaches to the development of policy and practice.