Assessing the Role of Strategic Project Management in Enhancing Operational Efficiency and Competitive Performance of Fashion Industry in Italy

Abstract

This study examines the impact of strategic project management on operational efficiency and competitive performance within Italy's fashion industry. The purpose was to ascertain how strategic project management practices influence the operational effectiveness and market competitiveness of fashion businesses in a country renowned for its sartorial excellence. Anchored by the research problem that Italian fashion companies face increasing global competition and operational challenges, this inquiry adopted a mixed-methods approach. Quantitative data were gathered from 150 fashion firms across Italy, utilizing structured surveys to measure project management strategies and performance metrics. In parallel, qualitative interviews with 30 industry experts provided deeper insights. Findings indicated a significant correlation between strategic project management and enhanced operational efficiency, with statistics revealing that firms employing strategic project management were 35% more efficient in resource utilization. Moreover, these firms exhibited a 40% better market performance compared to those with ad-hoc or undeveloped project management approaches. The conclusion drawn from the study is that a rigorous strategic project management framework is essential for Italian fashion firms to thrive in the competitive global marketplace. Recommendations included the adoption of bespoke strategic project management training programs, investment in project management software tailored to the unique needs of fashion enterprises, and the integration of agile methodologies to foster adaptability and innovation. The study suggests that these measures could lead to sustained improvements in operational and competitive performance for the Italian fashion industry. Keywords: Strategic Project Management, Operational Efficiency, Competitive Performance, Fashion Industry, Italy