Towards the co-evolution of multinationals' and local firms' global strategies in an uncertain environment: Insights from International Joint Ventures

IF 5.9 2区管理学 Q1 MANAGEMENT

Journal of International Management Pub Date : 2023-12-01 DOI:10.1016/j.intman.2023.101089

Jihene Cherbib , Fadia Bahri , Sarra Berraies , Hela Chebbi

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引用次数: 0

Abstract

Multinational firms invest in countries characterized by heterogeneous markets and develop different activities to face uncertainty in those markets. This uncertainty can be caused by economic, political, or institutional conditions. Research in international business analyzed multinationals' (MNCs) global strategies and local firms' behaviors in isolation. This study fills a gap in the literature by addressing the co-evolution between MNCs' and local firms' global strategies through the creation of International Joint Ventures (IJVs). This study investigates how, in an uncertain context, strategic orientation and flexibility contribute to the co-evolution of global strategies between multinational and local firms. Based on a qualitative approach, five IJVs between MNCs and Tunisian small and medium-sized enterprises operating in the agri-food sector are studied. Based on 46 semi-structured interviews with the main actors of the IJVs, the results revealed that the strategic co-evolution between MNCs and local firms leads to superior adaptation to an uncertain environment combining proactive flexibility and a dual strategic market-entrepreneurial orientation. Our research provides new insights about the various drivers of co-evolution between MNCs and local firms and their abilities to address the uncertainty of the environment.

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不确定环境下跨国公司和本土公司全球战略的共同演变:来自国际合资企业的见解

跨国公司在具有异质市场特征的国家进行投资，并开展不同的活动以面对这些市场的不确定性。这种不确定性可能由经济、政治或制度条件造成。国际商务研究孤立地分析了跨国公司(MNCs)的全球战略和当地公司的行为。本研究通过解决跨国公司和本地公司通过创建国际合资企业(IJVs)的全球战略之间的共同演变，填补了文献中的空白。本研究探讨了在不确定的背景下，战略导向和灵活性如何促进跨国公司和本土公司之间全球战略的共同演变。基于定性方法，研究了跨国公司与突尼斯农业食品部门中小企业之间的五种国际合资企业。基于对跨国合资企业主要参与者的46次半结构化访谈，研究结果表明，跨国公司与本土企业之间的战略共同演化结合了前瞻性灵活性和双重战略市场-创业导向，导致了对不确定环境的卓越适应。我们的研究为跨国公司和本地企业之间共同进化的各种驱动因素以及它们应对环境不确定性的能力提供了新的见解。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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来源期刊

Journal of International Management MANAGEMENT-

自引率

9.80%

发文量

审稿时长

81 days

期刊介绍： The Journal of International Management is devoted to advancing an understanding of issues in the management of global enterprises, global management theory, and practice; and providing theoretical and managerial implications useful for the further development of research. It is designed to serve an audience of academic researchers and educators, as well as business professionals, by publishing both theoretical and empirical research relating to international management and strategy issues. JIM publishes theoretical and empirical research addressing international business strategy, comparative and cross-cultural management, risk management, organizational behavior, and human resource management, among others.