Are Nonprobability Surveys Fit for Purpose?

IF 2.9 1区社会学 Q1 COMMUNICATION

Public Opinion Quarterly Pub Date : 2023-09-15 DOI:10.1093/poq/nfad037

Jennifer Jerit, Jason Barabas

引用次数: 0

Abstract

Abstract Social scientists employ survey methods to explore the contours of human behavior. Today there are more opportunities to collect survey data than at any time in recent history. Yet sample quality varies dramatically due in part to the availability of nonprobability samples (NPSs) from commercial survey organizations. While these kinds of surveys have advantages in terms of cost and accessibility, the proprietary nature of the data can be problematic. In this synthesis, we describe situations in which researchers typically employ NPSs and consider whether these data are fit for purpose. Next, we discuss use cases that are not widespread but may be appropriate for these data. We conclude that potential utility of NPSs will remain out of reach unless scholars confront the tension between the operation of online survey organizations and the goals of transparent research.

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非概率调查是否符合目的?

社会科学家采用调查方法来探索人类行为的轮廓。今天收集调查数据的机会比近代史上任何时候都多。然而，由于商业调查机构提供的非概率样本(nps)的可用性，样本质量变化很大。虽然这些类型的调查在成本和可访问性方面具有优势，但数据的专有性质可能存在问题。在这个综合中，我们描述了研究人员通常使用nps的情况，并考虑这些数据是否适合目的。接下来，我们将讨论一些并不广泛但可能适合这些数据的用例。我们的结论是，除非学者们面对在线调查组织的运作与透明研究目标之间的紧张关系，否则nps的潜在效用将仍然遥不可及。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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来源期刊

Public Opinion Quarterly Multiple-

CiteScore

4.40

自引率

2.90%

发文量

期刊介绍： Published since 1937, Public Opinion Quarterly is among the most frequently cited journals of its kind. Such interdisciplinary leadership benefits academicians and all social science researchers by providing a trusted source for a wide range of high quality research. POQ selectively publishes important theoretical contributions to opinion and communication research, analyses of current public opinion, and investigations of methodological issues involved in survey validity—including questionnaire construction, interviewing and interviewers, sampling strategy, and mode of administration. The theoretical and methodological advances detailed in pages of POQ ensure its importance as a research resource.