FEATURES OF MEDIATIZATION OF THE SOCIO-POLITICAL SPHERE IN MODERN UKRAINIAN SOCIETY

Abstract

This scientific article is devoted to the study of the features of mediatization of the socio-political sphere in modern Ukrainian society. Using methodological approaches, the author proposes to clarify the main theoretical principles underlying the study of mediatization.The article identifies and classifies the key factors that influence the process of mediatization in Ukrainian society. Special attention is paid to the impact of the Internet, information warfare, media space and “new media” on the socio-political sphere.Applying content analysis of reports of analytical centers of Ukraine, the author identifies and systematizes specific signs of mediatization of Ukrainian society. Analyzing these features, the article examines the impact of mediatization on the socio-political landscape of the country and identifies potential challenges and opportunities that arise in connection with this process. It has been proven that the progress of the technical component of the mediatization process entails both the emergence of new opportunities and significant threats to national security. It was established that the development of “new mass media” leads to a gradual increase in the role of messengers as sources of reliable information and the displacement of other (non-digital) ways of information dissemination. Initiatives unrelated to state intervention and self-regulation mechanisms in the information sphere are singled out as one of the most effective means of combating disinformation.The final part of the article provides recommendations regarding state regulation of the mediatization process in Ukrainian society. The author reveals the essence of the institution of public diplomacy as a potential means of strengthening national security in the context of the information society. The author points to the need for effective regulation, balanced protection of the rights and freedoms of citizens in the media environment, and also emphasizes the importance of developing media literacy among the population. The article offers a valuable contribution in the context of understanding the process of mediatization of the socio-political sphere in Ukrainian society and provides practical recommendations aimed at ensuring the sustainable development of this process.Keywords: Inte