Why lurk, why join, and why post? The uses and gratifications of lurkers, infrequent posters, and frequent posters in the brand community context.

IF 2.1 2区 文学 Q2 COMMUNICATION
Caitlin McLaughlin, Matti Haverila
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引用次数: 0
为什么潜伏,为什么加入,为什么发布?潜伏者、不常见海报和常见海报在品牌社区语境中的使用和满足。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
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来源期刊
CiteScore
6.00
自引率
10.00%
发文量
100
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