PROSES PENGAMBILAN KEPUTUSAN DENGAN MODEL ANALYTICAL HIERARCHY PROCESS (AHP) UNTUK PENENTUAN BIAYA DELIVERY YANG PALING OPTIMAL PADA GOJEK INDONESIA

Jurnal Ekonomi Bisnis Dan Industri (EBI) Pub Date : 2023-09-01 DOI:10.52061/ebi.v5i2.173

Aditya Ihsan Sidik, Dina Choirunnissa, Chandra Lukita, Sudadi Pranata

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Abstract

Making effective decisions in determining optimal delivery costs is an important challenge in the delivery service industry as faced by Gojek Indonesia. The Analytical Hierarchy Process (AHP) model is a decision-making method that has been proven effective in dealing with complexity and uncertainty in multi-criteria decision-making processes. The data source for this research was obtained through a questionnaire that was distributed online by Gofood users in Indonesia with a total sample of 100. The purpose of this study was to apply the AHP model in determining the most optimal delivery costs to increase operational efficiency and customer satisfaction for Gojek Indonesia. In this case, it has 6 criteria, namely delivery distance, package size weight, delivery time, mode of transportation delivery route, special requirements and 18 alternatives. The results of this study are that JP 3, BU 3, WP 3, MT 3, RP 3, PK 3 ranks first with a priority weight of 0.338732583, which means questions from JP 3, BU 3, WP 3, MT 3, RP 3, PK 3 is the most important criterion for determining optimal costs for Gojek Indonesia.Key words: Food Delivery Application, Optimum Cost, Analytical Hierarchy Process

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利用层次分析法（ahp）模型确定印度尼西亚 gojek 公司最佳交货成本的决策过程

在确定最佳交付成本方面做出有效决策是Gojek印度尼西亚面临的交付服务行业的重要挑战。层次分析法(AHP)模型是一种有效处理多准则决策过程中的复杂性和不确定性的决策方法。本研究的数据来源是通过一份调查问卷获得的，该问卷由印度尼西亚的Gofood用户在线分发，总样本为100。本研究的目的是应用AHP模型来确定最优的交付成本，以提高Gojek印度尼西亚的运营效率和客户满意度。在这种情况下，它有6个标准，即交货距离、包裹尺寸重量、交货时间、运输方式、交货路线、特殊要求和18种替代方案。本研究的结果是，JP 3、BU 3、WP 3、MT 3、RP 3、PK 3排名第一，优先权重为0.338732583，这意味着JP 3、BU 3、WP 3、MT 3、RP 3、PK 3的问题是确定Gojek Indonesia最优成本的最重要标准。关键词:外卖应用，最优成本，层次分析法

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Jurnal Ekonomi Bisnis Dan Industri (EBI)

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