NICHE AND UNIQUE TOURISM PRODUCTS AS A CURRENT TREND IN THE DEVELOPMENT AND BRANDING OF TOURIST DESTINATIONS IN RUSSIAN REGIONS

Abstract

One of the main trends in the development of the tourism market in modern Russia is the stratification of offers of tourist products. On the one hand, a mass tourism product stands out, suitable for most tourists. On the other hand, niche tourism is being formed, the proposals of which take into account all kinds of features and customer requests. In this area, educational trips, ecological, sports and other types of tourism are becoming increasingly popular. The ability of Russian regions to form unique niche tourism products directly affects their branding, popularity among tourists, and, as a result, the economic efficiency of tourism activities at the territory.