Zero-sum or Win-win Game?

Abstract

Abstract Metaphors can express ideological and evaluative positions. However, comparative studies on the framing implications of sports/game metaphors in Western and Chinese contexts remain underexplored. This study examines how journalists in China, the UK, and the US use sports/game metaphors to frame trade disputes in comparable English-language economic news based on a context-sensitive and hierarchical analytical framework. Results reveal the prevalence of sports/game metaphors in both Chinese and Western texts. Additionally, the results demonstrate that the UK and US texts exhibit socio-cultural preferences for associating specific sports/game scenarios that are salient in Western cultures, e.g., rugby, with trade disputes, and favor a competition narrative. However, the Chinese texts favor a coopetition narrative, suggesting both competition and win-win cooperation. This study adds new insights into cultural variations in the use and framing implications of sports/game metaphors in Western and Chinese economic discourse to express ideological standpoints towards similar economic issues.