Demystifying neurotourism: An interdisciplinary approach and research agenda

IF 2.9 Q2 HOSPITALITY, LEISURE, SPORT & TOURISM
Lucilia Cardoso, Arthur Araujo, Rui Silva, Giovana Goretti Feijó de Almeida, Filipa Campos, Luis Lima Santos
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引用次数: 0

Abstract

The academic discourse surrounding tourism's interdisciplinary approach has long piqued the interest of the scholarly community. More recently, attention has pivoted towards the intersection of neuroscience and neuromarketing within the realm of tourism, giving rise to the concept of “neurotourism”. This emergence requires a comprehensive elucidation of the relevance of neuromarketing and neuroscience to the field of tourism, thereby addressing the imperative to bridge existing knowledge gaps. In light of this, the present paper endeavours to fulfil this objective by synthesizing global research in this domain. The study adopts an interdisciplinary approach, employing a hybrid systematic review methodology that encompasses a literature review encompassing nine key indicators and a bibliometric analysis through co-word analysis of author keywords. In total, our investigation unearthed 45 papers from Scopus, each exploring the application of neuroscience and neuromarketing theories and methods within the context of tourism. Among these, three papers delve into the concept of neurotourism. In this paper, we underscore the deep connection between neuroscience, neuroscientific methodologies, and neuromarketing within the realm of tourism research. The outcomes of this research significantly enhance our comprehension of the current state of neurotourism research, revealing both existing voids and emerging areas of interest. Furthermore, this study introduces a pioneering methodological approach, fusing Scival topic prominence and hybrid systematic review techniques into bibliometric analysis. Ultimately, our findings illuminate a notable research lacuna, presenting a fertile terrain for prospective investigations. Additionally, we deliberate on current trends and propose directions for future research within the neurotourism landscape.
揭开神经旅游的神秘面纱:一个跨学科的方法和研究议程
长期以来,围绕旅游业跨学科方法的学术讨论一直引起学术界的兴趣。最近,人们的注意力转向了旅游领域内神经科学和神经营销的交叉,从而产生了“神经旅游”的概念。这种出现需要全面阐明神经营销和神经科学与旅游领域的相关性,从而解决弥合现有知识差距的必要性。鉴于此,本文努力通过综合这一领域的全球研究来实现这一目标。本研究采用跨学科研究方法,采用混合系统综述方法,包括包含九个关键指标的文献综述和通过作者关键词共词分析的文献计量学分析。我们的调查总共从Scopus中挖掘了45篇论文,每篇都探讨了神经科学和神经营销理论和方法在旅游背景下的应用。其中,有三篇论文深入探讨了神经旅游的概念。在本文中,我们强调了神经科学、神经科学方法和旅游研究领域内神经营销之间的深层联系。本研究的结果显著增强了我们对神经旅游研究现状的理解,揭示了现有的空白和新兴的兴趣领域。此外,本研究引入了一种开创性的方法,将社会主题突出性和混合系统综述技术融合到文献计量学分析中。最终,我们的发现阐明了一个值得注意的研究空白,为未来的研究提供了肥沃的土壤。此外,我们讨论了当前的趋势,并提出了未来神经旅游景观研究的方向。
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来源期刊
European Journal of Tourism Research
European Journal of Tourism Research HOSPITALITY, LEISURE, SPORT & TOURISM-
CiteScore
5.00
自引率
8.70%
发文量
50
审稿时长
25 weeks
期刊介绍: The European Journal of Tourism Research is an open access academic journal in the field of tourism, published by Varna University of Management, Bulgaria. Its aim is to provide a platform for discussion of theoretical and empirical problems in tourism. Publications from all fields, connected with tourism such as tourism management, tourism marketing, tourism sociology, psychology in tourism, tourism geography, political sciences in tourism, mathematics, tourism statistics, tourism anthropology, culture and tourism, heritage and tourism, national identity and tourism, information technologies in tourism and others are invited.
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