Expression of Concern: Dynamics of Communicator and Audience Power: The Persuasiveness of Competence versus Warmth

IF 5.7 1区管理学 Q1 BUSINESS

Journal of Consumer Research Pub Date : 2023-06-08 DOI:10.1093/jcr/ucad036

引用次数: 0

查看原文本刊更多论文

关心的表达:传播者和受众权力的动态:能力与热情的说服力

本文章由计算机程序翻译，如有差异，请以英文原文为准。

求助全文

约1分钟内获得全文求助全文

来源期刊

Journal of Consumer Research BUSINESS-

CiteScore

12.00

自引率

9.70%

发文量

期刊介绍： Journal of Consumer Research, established in 1974, is a reputable journal that publishes high-quality empirical, theoretical, and methodological papers on a wide range of consumer research topics. The primary objective of JCR is to contribute to the advancement of understanding consumer behavior and the practice of consumer research. To be considered for publication in JCR, a paper must make a significant contribution to the existing body of knowledge in consumer research. It should aim to build upon, deepen, or challenge previous studies in the field of consumption, while providing both conceptual and empirical evidence to support its findings. JCR prioritizes multidisciplinary perspectives, encouraging contributions from various disciplines, methodological approaches, theoretical frameworks, and substantive problem areas. The journal aims to cater to a diverse readership base by welcoming articles derived from different orientations and paradigms. Overall, JCR is a valuable platform for scholars and researchers to share their work and contribute to the advancement of consumer research.