Relationships among Personality Traits, ChatGPT Usage and Concept Generation in Innovation Design

Abstract

The literature reports many evidences about the influence of personality on design activities. At the same time, Natural Language Processing - NLP - tools are gaining importance day by day in product innovation. This research investigates possible relationships among personality traits, ChatGPT usage and the generation of innovative design ideas. A Microsoft Excel workbook implementing the first release of a data analysis framework has been developed and is available for downloading. The reader can use it to carry on personal evaluations; in the near future, an updated release of the framework will allow sending the results to a cloud repository to build a large database and perform more robust statistical analyses. This will allow the relationships highlighted up to now gaining objectivity and discovering new ones.