Exploring a New Destination Image: A Case Study of Suranadi Village

Q3 Economics, Econometrics and Finance

Journal of Environmental Management and Tourism Pub Date : 2023-09-29 DOI:10.14505/jemt.v14.6(70).14

Gunawan Bata ILYAS, Kristiana WIDIAWATI, Suhaimi SUHAIMI, Rismawati RISMAWATI, Syamsu BUDIYANTI, Muhammad AZIZURROHMAN

引用次数: 1

Abstract

The purpose of this study is to examine several aspects of tourism in Suranadi Village, namely the sociology of attributes, destination attributes, tourist loyalty, and tourist opinions on Suranadi, as a first step towards finding a new Suranadi Tourism destination image. Using a quantitative descriptive method and a questionnaire, data were collected and analyzed using the achievement level formula. This study discovered that the sociology attribute received a good predicate with an average of 82; destination attribution received a good predicate with an average of 81; and visitor loyalty attribution received a very good rating with a value of 86. Furthermore, tourists believe that Suranadi Village should improve a variety of aspects, including tourism product innovation and other supporting factors. Finally, the most popular tourist attractions in Suranadi Village are natural and religious tourism, as Suranadi Village has significant natural potential and is a Hindu pilgrimage site.

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探索新的旅游目的地形象——以苏拉那地村为例

本研究的目的是考察苏拉那地村旅游业的几个方面，即属性社会学、目的地属性、游客忠诚度和游客对苏拉那地的看法，作为寻找新的苏拉那地旅游目的地形象的第一步。采用定量描述法和问卷调查法收集数据，并采用成绩水平公式进行分析。本研究发现，社会学属性得到了较好的谓词，平均为82分;目的地归属获得了良好的谓词，平均为81;访客忠诚度归属获得了非常好的评分，得分为86分。此外，游客认为Suranadi村需要在各个方面进行改进，包括旅游产品创新和其他配套因素。最后，Suranadi村最受欢迎的旅游景点是自然和宗教旅游，因为Suranadi村具有显著的自然潜力，是印度教的朝圣之地。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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来源期刊

Journal of Environmental Management and Tourism Economics, Econometrics and Finance-Economics and Econometrics

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期刊介绍： Journal of Environmental Management and Tourism is an interdisciplinary research journal, aimed to publish articles and original research papers that should contribute to the development of both experimental and theoretical nature in the field of Environmental Management and Tourism Sciences. Journal will publish original research and seeks to cover a wide range of topics regarding environmental management and engineering, environmental management and health, environmental chemistry, environmental protection technologies (water, air, soil), pollution reduction at source and waste minimization, energy and environment, modeling, simulation and optimization for environmental protection; environmental biotechnology, environmental education and sustainable development, environmental strategies and policies, etc. This topic may include the fields indicated above, but are not limited to these. Authors are encouraged to submit high quality, original works that discuss the latest developments in environmental management research and application with the certain scope to share experiences and research findings and to stimulate more ideas and useful insights regarding current best-practices and future directions in Environmental Management.