EMOTIONAL PERCEPTION AND CULTURAL MOTIVATION ON LOYALTY TO A WORLD HERITAGE SITES DESTINATION

Q1 Social Sciences

Geojournal of Tourism and Geosites Pub Date : 2023-09-29 DOI:10.30892/gtg.49331-1115

Jesús Claudio PEREZ GALVEZ, Pedro Antonio FUENTES JIMENEZ, Pablo RODRIGUEZ GUTIERREZ, Miguel Jesús MEDINA VIRUEL

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引用次数: 0

Abstract

The aim of this paper is to contribute to the scientific literature in the field of tourism in Latin America (Sucre, Bolivia was named a World Heritage Site (WHS) by UNESCO). This study analyses the relevance of the cultural motivation and emotional experience of the tourist to positively influence the image or the perceived value of the heritage site visited. The research shall also analyse other relationships, such as the positive effect of the perceived value on the loyalty of tourists and the influence of the visitor’s place of origin as a moderating variable in the formation of the image and loyalty to the destination. The analysis was performed by means of structural equation models (SEMs). The data were extracted through fieldwork consisting of interviews with visitors to the city. The results of the research revealed that the perceived value of a heritage destination not only depends on the functional and tangible aspects of the attributes but also on the emotional experience and cultural interest regarding the heritage site visited. Similarly, there is evidence of a relationship between perceived value and a loyal attitude and that it is moderated by the origin of the tourist, this being a great influence in the case of the domestic tourist.

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情感感知与文化动机对世界遗产目的地忠诚度的影响

本文的目的是为拉丁美洲旅游领域的科学文献做出贡献(玻利维亚苏克雷被联合国教科文组织命名为世界遗产(WHS))。本研究分析了游客的文化动机和情感体验对所参观的遗产地形象或感知价值的积极影响。研究还应分析其他关系，如感知价值对游客忠诚度的积极作用，以及游客原籍地作为调节变量对形象和目的地忠诚度形成的影响。采用结构方程模型(sem)进行分析。这些数据是通过实地调查提取的，包括对城市游客的采访。研究结果显示，遗产目的地的感知价值不仅取决于其属性的功能和有形方面，还取决于人们对遗产地的情感体验和文化兴趣。同样，有证据表明，感知价值和忠诚态度之间存在关系，而且这种关系受到游客来源国的影响，这对国内游客的影响很大。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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来源期刊

Geojournal of Tourism and Geosites Social Sciences-Geography, Planning and Development

CiteScore

3.90

自引率

0.00%

发文量

156

审稿时长

24 weeks

期刊介绍： GeoJournal of Tourism and Geosites is a scientific publication, with an international status. The Journal is issued under the aegis of the University of Oradea, Department of Geography, Tourism and Territorial Planning, Territorial Studies and Analysis Centre (Romania) and the Academy of Physical Education and Sports from Gdańsk, Faculty of Tourism and Recreation (Poland). At the initiative of an international group of specialists, based on an editorial and scientific committee with a wide international coverage, including leading figures in the field, in 2008 was published the first English issue of the GeoJournal of Tourism and Geosites. The printable format (2-3 issues per year) is supported by the on-line version. The journal aims to publish relevant contributions in tourism, geosites and other areas whose analysis is related to these fields, standing out through originality and scientific contribution to the knowledge and development of this area. An important objective is to promote academic and applied research based on interdisciplinarity with a complex local and global approach.