The Infancy of the Esports Industry as a Risk to its Sponsors

IF 0.9 Q3 ECONOMICS

Scientific Annals of Economics and Business Pub Date : 2023-09-18 DOI:10.47743/saeb-2023-0030

Bruno Duarte Abreu Freitas

{"title":"The Infancy of the Esports Industry as a Risk to its Sponsors","authors":"Bruno Duarte Abreu Freitas","doi":"10.47743/saeb-2023-0030","DOIUrl":null,"url":null,"abstract":"In less than 10 years, esports have turned into a global phenomenon with a large following that rivals the audience size of popular established sports. This has resulted in a massive influx of esports sponsors. However, because it appeared and evolved so rapidly, sponsors have no idea of what esports really are nor of what risks they may face. Ergo, this research aimed to determine what issues are being caused by the infancy of the esports industry that is threatening sponsors. Hence, this exploratory research used a convergent-parallel mixed method with equal status. Empirical data was obtained through interviews with 22 experts in esports sponsoring and the application of a survey to 5,638 esports fans. Quantitative data was analysed with SPSS 25 and qualitative data with NVIVO 10. The results showed that the majority of experts considered that the problems associated with the infancy of the esports industry are a risk to esports sponsors and almost all esports fans reckon that the competitive gaming market has infancy-related issues to solve. Esports are not like general sports, so sponsors must holistically study this industry to mitigate the dangers of suffering from the problems of this new and unknown market.","PeriodicalId":43189,"journal":{"name":"Scientific Annals of Economics and Business","volume":"49 1","pages":"0"},"PeriodicalIF":0.9000,"publicationDate":"2023-09-18","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"Scientific Annals of Economics and Business","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.47743/saeb-2023-0030","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q3","JCRName":"ECONOMICS","Score":null,"Total":0}

引用次数: 0

Abstract

In less than 10 years, esports have turned into a global phenomenon with a large following that rivals the audience size of popular established sports. This has resulted in a massive influx of esports sponsors. However, because it appeared and evolved so rapidly, sponsors have no idea of what esports really are nor of what risks they may face. Ergo, this research aimed to determine what issues are being caused by the infancy of the esports industry that is threatening sponsors. Hence, this exploratory research used a convergent-parallel mixed method with equal status. Empirical data was obtained through interviews with 22 experts in esports sponsoring and the application of a survey to 5,638 esports fans. Quantitative data was analysed with SPSS 25 and qualitative data with NVIVO 10. The results showed that the majority of experts considered that the problems associated with the infancy of the esports industry are a risk to esports sponsors and almost all esports fans reckon that the competitive gaming market has infancy-related issues to solve. Esports are not like general sports, so sponsors must holistically study this industry to mitigate the dangers of suffering from the problems of this new and unknown market.

查看原文本刊更多论文

电子竞技产业的起步对其赞助商来说是一个风险

在不到10年的时间里，电子竞技已经成为一种全球现象，拥有大量的追随者，可以与流行的现有体育项目的观众规模相媲美。这导致了大量电子竞技赞助商的涌入。然而，由于它的出现和发展如此之快，赞助商不知道电子竞技到底是什么，也不知道他们可能面临什么风险。因此，这项研究的目的是确定电子竞技产业的起步阶段造成了哪些问题，这些问题正在威胁到赞助商。因此，本探索性研究采用了地位相等的收敛-并行混合方法。实证数据通过对22位电竞赞助专家的访谈和对5638名电竞粉丝的调查获得。定量数据用SPSS 25分析，定性数据用NVIVO 10分析。调查结果显示，大多数专家认为，与电子竞技产业起步阶段相关的问题对电子竞技赞助商来说是一种风险，几乎所有的电子竞技爱好者都认为竞技游戏市场有一些与起步阶段相关的问题需要解决。电子竞技不像一般的体育运动，所以赞助商必须全面研究这个行业，以减轻这个新的未知市场的问题带来的风险。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

求助全文

约1分钟内获得全文求助全文

来源期刊

Scientific Annals of Economics and Business ECONOMICS-

CiteScore

1.40

自引率

0.00%

发文量

审稿时长

10 weeks

期刊介绍： The Journal called Scientific Annals of Economics and Business (formerly Analele ştiinţifice ale Universităţii "Al.I. Cuza" din Iaşi. Ştiinţe economice / Scientific Annals of the Alexandru Ioan Cuza University of Iasi. Economic Sciences), was first published in 1954. It is published under the care of the Alexandru Ioan Cuza University, the oldest higher education institution in Romania, a place of excellence and innovation in education and research since 1860. Throughout its editorial life, the journal has been continuously improving. Renowned professors, well-known in the country and abroad, have published in this journal. The quality of the published materials is ensured both through their review by external reviewers of the institution and by the editorial staff that includes professors for each area of interest. The journal published papers in the following main sections: Accounting; Finance, Money and Banking; Management, Marketing and Communication; Microeconomics and Macroeconomics; Statistics and Econometrics; The Society of Knowledge and Business Information Systems.