Harnessing the Power of Communication and Behavior Science to Enhance Society's Response to Climate Change

IF 11.3 1区 地球科学 Q1 ASTRONOMY & ASTROPHYSICS
Edward W. Maibach, Sri Saahitya Uppalapati, Margaret Orr, Jagadish Thaker
{"title":"Harnessing the Power of Communication and Behavior Science to Enhance Society's Response to Climate Change","authors":"Edward W. Maibach, Sri Saahitya Uppalapati, Margaret Orr, Jagadish Thaker","doi":"10.1146/annurev-earth-031621-114417","DOIUrl":null,"url":null,"abstract":"A science-based understanding of climate change and potential mitigation and adaptation options can provide decision makers with important guidance in making decisions about how best to respond to the many challenges inherent in climate change. In this review we provide an evidence-based heuristic for guiding efforts to share science-based information about climate change with decision makers and the public at large. Well-informed decision makers are likely to make better decisions, but for a range of reasons, their inclinations to act on their decisions are not always realized into effective actions. We therefore also provide a second evidence-based heuristic for helping people and organizations change their climate change–relevant behaviors, should they decide to. These two guiding heuristics can help scientists and others harness the power of communication and behavior science in service of enhancing society's response to climate change. ▪ Many Earth scientists seeking to contribute to the climate science translation process feel frustrated by the inadequacy of the societal response. ▪ Here we summarize the social science literature by offering two guiding principles to guide communication and behavior change efforts. ▪ To improve public understanding, we recommend simple, clear messages, repeated often, by a variety of trusted and caring messengers. ▪ To encourage uptake of useful behaviors, we recommend making the behaviors easy, fun, and popular.","PeriodicalId":8034,"journal":{"name":"Annual Review of Earth and Planetary Sciences","volume":"13 1","pages":"0"},"PeriodicalIF":11.3000,"publicationDate":"2023-05-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"1","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"Annual Review of Earth and Planetary Sciences","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.1146/annurev-earth-031621-114417","RegionNum":1,"RegionCategory":"地球科学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q1","JCRName":"ASTRONOMY & ASTROPHYSICS","Score":null,"Total":0}
引用次数: 1

Abstract

A science-based understanding of climate change and potential mitigation and adaptation options can provide decision makers with important guidance in making decisions about how best to respond to the many challenges inherent in climate change. In this review we provide an evidence-based heuristic for guiding efforts to share science-based information about climate change with decision makers and the public at large. Well-informed decision makers are likely to make better decisions, but for a range of reasons, their inclinations to act on their decisions are not always realized into effective actions. We therefore also provide a second evidence-based heuristic for helping people and organizations change their climate change–relevant behaviors, should they decide to. These two guiding heuristics can help scientists and others harness the power of communication and behavior science in service of enhancing society's response to climate change. ▪ Many Earth scientists seeking to contribute to the climate science translation process feel frustrated by the inadequacy of the societal response. ▪ Here we summarize the social science literature by offering two guiding principles to guide communication and behavior change efforts. ▪ To improve public understanding, we recommend simple, clear messages, repeated often, by a variety of trusted and caring messengers. ▪ To encourage uptake of useful behaviors, we recommend making the behaviors easy, fun, and popular.
利用传播和行为科学的力量来增强社会对气候变化的反应
以科学为基础了解气候变化以及潜在的缓解和适应备选办法,可为决策者就如何最好地应对气候变化固有的许多挑战作出决定提供重要指导。在这篇综述中,我们提供了一种基于证据的启发式方法,以指导与决策者和广大公众分享基于科学的气候变化信息。消息灵通的决策者可能会做出更好的决定,但由于一系列原因,他们对决定采取行动的倾向并不总是被实现为有效的行动。因此,我们还提供了第二种基于证据的启发式方法,帮助人们和组织改变他们与气候变化相关的行为,如果他们决定这样做的话。这两个指导性的启发可以帮助科学家和其他人利用沟通和行为科学的力量来增强社会对气候变化的反应。▪许多寻求为气候科学翻译过程做出贡献的地球科学家对社会反应的不足感到沮丧。▪在这里,我们通过提供指导沟通和行为改变工作的两个指导原则来总结社会科学文献。▪为了提高公众的理解,我们建议通过各种值得信赖和关心的信使,经常重复简单、清晰的信息。▪为了鼓励人们接受有用的行为,我们建议让这些行为简单、有趣且受欢迎。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
求助全文
约1分钟内获得全文 求助全文
来源期刊
Annual Review of Earth and Planetary Sciences
Annual Review of Earth and Planetary Sciences 地学天文-地球科学综合
CiteScore
25.10
自引率
0.00%
发文量
25
期刊介绍: Since its establishment in 1973, the Annual Review of Earth and Planetary Sciences has been dedicated to providing comprehensive coverage of advancements in the field. This esteemed publication examines various aspects of earth and planetary sciences, encompassing climate, environment, geological hazards, planet formation, and the evolution of life. To ensure wider accessibility, the latest volume of the journal has transitioned from a gated model to open access through the Subscribe to Open program by Annual Reviews. Consequently, all articles published in this volume are now available under the Creative Commons Attribution (CC BY) license.
×
引用
GB/T 7714-2015
复制
MLA
复制
APA
复制
导出至
BibTeX EndNote RefMan NoteFirst NoteExpress
×
提示
您的信息不完整,为了账户安全,请先补充。
现在去补充
×
提示
您因"违规操作"
具体请查看互助需知
我知道了
×
提示
确定
请完成安全验证×
copy
已复制链接
快去分享给好友吧!
我知道了
右上角分享
点击右上角分享
0
联系我们:info@booksci.cn Book学术提供免费学术资源搜索服务,方便国内外学者检索中英文文献。致力于提供最便捷和优质的服务体验。 Copyright © 2023 布克学术 All rights reserved.
京ICP备2023020795号-1
ghs 京公网安备 11010802042870号
Book学术文献互助
Book学术文献互助群
群 号:481959085
Book学术官方微信