How many businesses use CRM software to enhance customer interactions?

Abstract

Customer relations are a major concern for businesses today, much more so than in the past, as the business environment has become more competitive as a result of the growing number of players on the market. Because services are more complicated than products and more tied to the actual firm than physical products, relationships are even more important in service firms. As a result, companies in this industry must focus even more on consumer relations. This research examined how CRM software or applications are utilized in many businesses or industries to enhance customer interactions, as well as customer demands, satisfaction and loyalty.