Research on the blended teaching reform of marketing in the context of new business studies

Abstract

With the rapid changes in the business environment and technological advancements, the importance of marketing in business education is becoming increasingly prominent. This article explores the role of blended learning reform in improving students' learning outcomes and cultivating marketing professionals in the context of marketing teaching in the context of new business studies. By analyzing the definition, characteristics, and advantages of blended teaching, this paper explores how to apply blended teaching mode in marketing courses, and summarizes the key factors and challenges of implementing blended teaching. This article aims to provide reference and inspiration for marketing teaching in the context of the new business school.