THE ROLE OF SUBJECTIVE NORMS TO PREDICT EXPERIMENTAL BEHAVIOR THROUGH INTENTION OF SME OWNER IN JAKARTA

Frangky Selamat
{"title":"THE ROLE OF SUBJECTIVE NORMS TO PREDICT EXPERIMENTAL BEHAVIOR THROUGH INTENTION OF SME OWNER IN JAKARTA","authors":"Frangky Selamat","doi":"10.24912/ijaeb.v1i3.1574-1580","DOIUrl":null,"url":null,"abstract":"The crisis due to the pandemic has had a great negative impact on the survival of small and medium enterprises (SMEs) in various regions in Indonesia. Some gave up and closed their businesses. Some still survive and even continue to grow until now. For SMEs that persist, it is suspected that they have carried out a series of experiments so that their business survives. Experimental activities are carried out from modifying the product to changing the business model. This study was conducted to analyze the effect of subjective norms, namely family and closest friends, on the experimental behavior of SMEs mediated by intention. The theory of planned behavior is used to explain the relationship between these variables. The survey respondents are SME actors, totaling 35 people and running their businesses in Jakarta. The results showed that experimental behavior was influenced by intention, but subjective norms did not affect intention significantly. The presence of friends and family has a weak impact on SMEs to conduct a series of experiments on their business in order to maintain business sustainability.","PeriodicalId":493975,"journal":{"name":"International Journal of Application on Economics and Business","volume":"128 1","pages":"0"},"PeriodicalIF":0.0000,"publicationDate":"2023-08-28","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"International Journal of Application on Economics and Business","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.24912/ijaeb.v1i3.1574-1580","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"","JCRName":"","Score":null,"Total":0}
引用次数: 0

Abstract

The crisis due to the pandemic has had a great negative impact on the survival of small and medium enterprises (SMEs) in various regions in Indonesia. Some gave up and closed their businesses. Some still survive and even continue to grow until now. For SMEs that persist, it is suspected that they have carried out a series of experiments so that their business survives. Experimental activities are carried out from modifying the product to changing the business model. This study was conducted to analyze the effect of subjective norms, namely family and closest friends, on the experimental behavior of SMEs mediated by intention. The theory of planned behavior is used to explain the relationship between these variables. The survey respondents are SME actors, totaling 35 people and running their businesses in Jakarta. The results showed that experimental behavior was influenced by intention, but subjective norms did not affect intention significantly. The presence of friends and family has a weak impact on SMEs to conduct a series of experiments on their business in order to maintain business sustainability.
主观规范对雅加达中小企业主意向实验行为的预测作用
该流行病造成的危机对印度尼西亚各地区中小企业的生存产生了巨大的负面影响。一些人放弃了,关闭了他们的生意。有些仍然存活下来,甚至继续生长到现在。对于那些坚持下来的中小企业,人们怀疑他们进行了一系列的实验,使他们的业务得以生存。实验活动从修改产品到改变商业模式。本研究旨在分析主观规范(即家庭和最亲密的朋友)对中小企业意向中介实验行为的影响。计划行为理论被用来解释这些变量之间的关系。调查对象是在雅加达经营企业的中小企业参与者,共有35人。结果表明,实验行为受意向的影响,主观规范对意向的影响不显著。朋友和家人的存在对中小企业为了维持企业的可持续性而进行一系列的商业实验的影响较弱。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
求助全文
约1分钟内获得全文 求助全文
来源期刊
自引率
0.00%
发文量
0
×
引用
GB/T 7714-2015
复制
MLA
复制
APA
复制
导出至
BibTeX EndNote RefMan NoteFirst NoteExpress
×
提示
您的信息不完整,为了账户安全,请先补充。
现在去补充
×
提示
您因"违规操作"
具体请查看互助需知
我知道了
×
提示
确定
请完成安全验证×
copy
已复制链接
快去分享给好友吧!
我知道了
右上角分享
点击右上角分享
0
联系我们:info@booksci.cn Book学术提供免费学术资源搜索服务,方便国内外学者检索中英文文献。致力于提供最便捷和优质的服务体验。 Copyright © 2023 布克学术 All rights reserved.
京ICP备2023020795号-1
ghs 京公网安备 11010802042870号
Book学术文献互助
Book学术文献互助群
群 号:604180095
Book学术官方微信