The Developmental Difficulties and Prospects of Chinese-style Animation: Taking Yao-Chinese Folktales as an Example

Abstract

As one of the important means to spread Chinese traditional culture, Chinese-style animation has been on the rise in recent years. Many excellent works have emerged, among which the Chinese animated short film series Yao-Chinese Folktales is one of the good representatives. It aroused a strong reaction from the audience as soon as it was released on the Internet, and gave the audience a shock to their mind and vision, which has brought some thoughts to the development of Chinese-style animation. Following a linear logic chain of past-present-future Chinese-style animation’s development, this paper takes Yao-Chinese Folktales as an example and analyzes the developmental difficulties and prospects of Chinese-style animation. At the end of the paper, some suggestions about the development path of Chinese-style animation’s future are given from the aspects of creation and dissemination, for the aim of promoting the Chinese-style animation’s development and spreading the Chinese traditional culture.