How servitization affects firm performance: the moderating roles of corporate social responsibility and green innovation

IF 7.3 2区工程技术 Q1 ENGINEERING, INDUSTRIAL

Journal of Manufacturing Technology Management Pub Date : 2023-09-29 DOI:10.1108/jmtm-04-2023-0147

Zichao Yang, Jianqiang Luo, Taiwen Feng, Rongrong Pan

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引用次数: 0

Abstract

Purpose This study aims to examine how degree of servitization and breadth of servitization affect the firm performance, and the moderating roles of corporate social responsibility (CSR) and green innovation. Design/methodology/approach The hypotheses are tested using panel data regression models from 2010 to 2020 based on 10,539 firm-year observations from 2,362 Chinese listed manufacturers. Findings Considering the classification of servitization, the results show that both degree and breadth of servitization have positive impacts on firm performance. In addition, CSR strengthens these impacts, while green innovation only strengthens the impact of degree of servitization on firm performance. Practical implications This study suggests that manufacturers should obtain greater profits by actively implementing the servitization strategy, and effectively take their social responsibility by achieving value co-creation with stakeholders. Also, they should carry out green innovation, develop green products and provide eco-friendly services. Originality/value This study contributes to the servitization literature by deepening the understanding of the value creation effect of services based on the service-oriented logic. Also, this study contributes to the sustainability literature stream by revealing the moderating roles of CSR and green innovation based on the stakeholder theory.

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服务化如何影响企业绩效:企业社会责任和绿色创新的调节作用

目的研究服务化程度和服务化广度对企业绩效的影响，以及企业社会责任和绿色创新的调节作用。基于对2362家中国上市制造商的10539家公司的年度观察，使用2010年至2020年的面板数据回归模型对假设进行了检验。考虑到服务化的分类，结果表明服务化的程度和广度对企业绩效都有正向影响。此外，企业社会责任强化了这些影响，而绿色创新只强化了服务化程度对企业绩效的影响。本研究建议制造商应通过积极实施服务化战略来获得更大的利润，并通过与利益相关者共同创造价值来有效履行社会责任。开展绿色创新，开发绿色产品，提供环保服务。本研究基于面向服务的逻辑，深化了对服务价值创造效应的理解，对服务化文献有所贡献。此外，本研究基于利益相关者理论揭示了企业社会责任对绿色创新的调节作用，为可持续发展的文献流做出了贡献。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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来源期刊

Journal of Manufacturing Technology Management Engineering-Control and Systems Engineering

CiteScore

16.30

自引率

7.90%

发文量

期刊介绍： The Journal of Manufacturing Technology Management (JMTM) aspires to be the premier destination for impactful manufacturing-related research. JMTM provides comprehensive international coverage of topics pertaining to the management of manufacturing technology, focusing on bridging theoretical advancements with practical applications to enhance manufacturing practices. JMTM seeks articles grounded in empirical evidence, such as surveys, case studies, and action research, to ensure relevance and applicability. All submissions should include a thorough literature review to contextualize the study within the field and clearly demonstrate how the research contributes significantly and originally by comparing and contrasting its findings with existing knowledge. Articles should directly address management of manufacturing technology and offer insights with broad applicability.