Understanding consumers' intentions to use drone food delivery services: a perspective of the theory of consumption values

IF 3.3 Q2 BUSINESS

Asia-Pacific Journal of Business Administration Pub Date : 2023-09-18 DOI:10.1108/apjba-04-2023-0155

Kian Yeik Koay, Mei Kei Leong

引用次数: 0

Abstract

Purpose The purpose of this study is to examine the factors influencing consumers' intentions to use drone food delivery services from the perspective of the theory of consumption values (TCV). Design/methodology/approach Data collection involves the utilisation of self-administered questionnaires. Subsequently, 305 data were gathered from Malaysian consumers and subjected to analysis through partial least squares structural equation modelling (PLS-SEM). Findings This study demonstrated that functional, social, emotional and epistemic values, as well as personal innovativeness, can strongly predict intentions. However, neither the conditional value nor environmental concerns were significant predictors of intentions. Originality/value The study is the first of its kind to use the TCV from the perspective of a developing country to understand consumers' intentions to use drone food delivery services.

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了解消费者使用无人机送餐服务的意图:消费价值理论的视角

本研究的目的是从消费价值理论(TCV)的角度来研究消费者使用无人机送餐服务意愿的影响因素。设计/方法/方法数据收集涉及使用自我管理的问卷。随后，从马来西亚消费者收集了305个数据，并通过偏最小二乘结构方程模型(PLS-SEM)进行了分析。研究结果表明，功能价值、社会价值、情感价值和认知价值以及个人创新能力对意向有很强的预测作用。然而，条件价值和环境问题都不是意向的显著预测因子。该研究首次从发展中国家的角度使用TCV来了解消费者使用无人机送餐服务的意图。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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来源期刊

Asia-Pacific Journal of Business Administration BUSINESS-

CiteScore

7.20

自引率

13.20%

发文量

期刊介绍： The Asia Pacific Journal of Business Administration (APJBA) publishes original research on: Business Strategy and Policy, Accounting and Board Governance, Marketing and People Management, and Operations and Supply Chain Management. The journal welcomes practical and skill-based submissions in these areas. There is particular interest in submissions regarding: Sustainable Business Practices, Quality Management Practices, Innovation and Creativity in Management, as well as Managing a Learning Organisation. The Asia Pacific region is full of collaborations between government, NGOs and private enterprise. Submissions are welcome which contribute to our understanding of partnerships and the cross-cultural issues. Research methods vary, and the journal is interested in the full diverse of qualitative (case and action research, etc) as well as quantitative survey studies and their recommendations. The APJBA seeks to become a forum for both established scholars and early career researchers in all aspects of management and business in the Asia-Pacific region. Emphasis is on rigour and relevance, on theory and practice, in a globalised scholarly environment.