Research on Evaluation of Tourism Live Marketing Effect

Abstract

With the development of Internet and tourism industry, live tourism marketing has gradually become an important way of tourism marketing. Among them, tourism live marketing belongs to one of the big categories of live marketing. This paper first determines the evaluation index through the analysis of the influencing factors of live marketing, and further determines the final evaluation index through the use of Delphi method and network research. Then the weights of the evaluation index system are determined by AHP. Finally, the rationality of this evaluation index system is verified through the calculation and comparison of specific cases and evaluation index system.