Research on the Operation Mechanism and Optimization Path of Wechat Gig Group

Yunlin Ye, Yonghui Deng
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Abstract

The rise of platform economy accelerates the diversification of labor market forms and makes the combination of labor and capital more diversified. Among them, wechat gig group meets the needs of low-end labor market and provides employment opportunities for homogenous low-end labor groups. In actual operation, wechat gig group, as a small urban labor market in the digital economy, has the advantages of transaction costs, the convergence of labor prices, and the gradual transformation of the working relationship between group owners and group members into community embedments. It is found that there are problems in the operation process such as information overload, man-post mismatch, gray level management that reduces the standardization of labor dispatch and information technology application may inhibit the employment of low-end labor, and puts forward optimization paths from community awareness, man-post dynamic optimization, interest perception and other ways to help the harmony of labor-capital relations in the platform economy period.
微信Gig群运行机制及优化路径研究
平台经济的兴起加速了劳动力市场形态的多样化,使劳动与资本的结合更加多元化。其中,微信零工群满足了低端劳动力市场的需求,为同质化的低端劳动力群体提供就业机会。在实际运营中,微信零工群作为数字经济中的小型城市劳动力市场,具有交易成本、劳动力价格趋同、群主与群成员之间的工作关系逐步转化为社区嵌入等优势。发现运营过程中存在信息超载、人岗错配、灰色管理等降低劳务派遣规范化、信息技术应用可能抑制低端劳动力就业等问题,并从社区意识、人岗动态优化、利益感知等途径提出优化路径,助力平台经济时期劳资关系的和谐。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
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