{"title":"Overview of Communication Activities and a Plan to Improve Public Perception of Food Additives","authors":"Ana Starman, Elizabeta Mičović, Tomaž Langerholc","doi":"10.18690/agricsci.20.2.3","DOIUrl":null,"url":null,"abstract":"Food additives are considered a high-risk factor by the EU and Slovenian consumers, although they are strictly regulated by the authorities and pose a low risk to consumers. However, risk communication about food additives is challenging and involves the interactive exchange of information about hazards, taking into account the risk perception of the target groups. A plan for communication activities aimed at improving public perception of food additives was structured based on the review of scientific literature and the overview of previous communication efforts communicated by various information sources to raise awareness among the Slovenian public from January 2015 to January 2022. The overview included governmental and nongovernmental organizations that are credible sources of information on food safety for Slovenian consumers at the national and EU level. The objective was to develop an effective communication plan on food additives with defined objectives, target groups, key communication messages, communication activities, tools, and channels. The proposed plan can serve as a good basis for launching an effective awareness campaign on food additives to reduce public concern and improve the knowledge of averageconsumers about the use of additives in food.","PeriodicalId":37655,"journal":{"name":"中国农业科学","volume":null,"pages":null},"PeriodicalIF":0.0000,"publicationDate":"2023-11-10","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"中国农业科学","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.18690/agricsci.20.2.3","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"","JCRName":"","Score":null,"Total":0}
引用次数: 0
Abstract
Food additives are considered a high-risk factor by the EU and Slovenian consumers, although they are strictly regulated by the authorities and pose a low risk to consumers. However, risk communication about food additives is challenging and involves the interactive exchange of information about hazards, taking into account the risk perception of the target groups. A plan for communication activities aimed at improving public perception of food additives was structured based on the review of scientific literature and the overview of previous communication efforts communicated by various information sources to raise awareness among the Slovenian public from January 2015 to January 2022. The overview included governmental and nongovernmental organizations that are credible sources of information on food safety for Slovenian consumers at the national and EU level. The objective was to develop an effective communication plan on food additives with defined objectives, target groups, key communication messages, communication activities, tools, and channels. The proposed plan can serve as a good basis for launching an effective awareness campaign on food additives to reduce public concern and improve the knowledge of averageconsumers about the use of additives in food.
中国农业科学Agricultural and Biological Sciences-Agricultural and Biological Sciences (all)
CiteScore
1.90
自引率
0.00%
发文量
17516
期刊介绍:
Scientia Agricultura Sinica seeks to publish those papers that are influential and will significantly advance scientific understanding in agriculture fields worldwide. Scientia Agricultura Sinica publishes manuscripts in the categories focusing on the core subjects listed below. -Review describes new development and highlight future directions of a specialized or interdisciplinary significance in agricultural sciences. They should be focused on providing insights and summary/context on the published findings and introducing new concepts or viewpoints for solving the important unresolved questions by presenting the research background, approach, and outlook of the field. Most Reviews are solicited by the editors, but unsolicited submissions may also be considered. -Research Article presents important new research results through reproducible experimental design, using genetic, biochemical, cell and molecular biological methods, statistical analyses, and other scientific methods. -Research Notes is for a concise, but independent report representing a significant contribution to agricultural sciences. It is intended to publish these results that are exceptional interest and particularly topical and relevant, but the preliminary results. Core Subjects: -Crop Genetics & Breeding·GermplasmResources·Molecular Genetics -Tillage & Cultivation·Physiology & Biochemistry -Plant Protection -Soil & Fertilizer·Water-Saving Irrigation·Agro-Ecology & Environment -Horticulture -Storage·Fresh-Keeping·Processing -Animal Science·Veterinary Science -Agricultural Ecology -Research Notes