Pengaruh Harga Dan Kualitas Produk Terhadap Keputusan Pembelian Pada Café Kenalin Ini Kopi Karawang

Ayu Juwita, Syifa Pramudita Faddila
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引用次数: 0

Abstract

This study aims to determine: (1) the effect of price on purchasing decisions (2) the effect of product quality on purchasing decisions (3) the effect of price and product quality together on purchasing decisions of Caffe Kenalin, Karawang Coffee. The subjects of this study consisted of 60 customers of Caffe Kenalin's Coffee. Data collection techniques using questionnaires and documentation. Test the validity of the instrument items using Product Moment correlation and reliability testing using Alpha Cronbach. Analysis prerequisite test consists of normality test, linearity test, and multicollinearity test. Data analysis in order to answer research questions consisted of simple regression analysis and multiple regression analysis.
产品价格和质量对豆腐咖啡的购买决定的影响
本研究旨在确定:(1)价格对购买决策的影响;(2)产品质量对购买决策的影响;(3)价格和产品质量共同对卡拉旺凯纳林咖啡购买决策的影响。这项研究的对象包括60名凯纳林咖啡的顾客。使用问卷调查和文档的数据收集技术。使用积矩相关检验仪器项目的效度,使用Alpha Cronbach进行信度检验。分析前提检验包括正态性检验、线性检验和多重共线性检验。为了回答研究问题,数据分析包括简单回归分析和多元回归分析。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
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