STAKEHOLDER ENGAGEMENT ANALYSIS OF ONE VILLAGE ONE PRODUCT (OVOP) MOVEMENT IN ACEH, INDONESIA

Abstract

This study aims to investigate and analyse the challenges of stakeholder engagement in establishing the centre (or Sentra in the local language) of OVOP Banda Aceh. This study employs 26 key stakeholders of OVOP Banda Aceh and utilises an online survey to obtain stakeholders’ perspective towards the 14 variables related to the challenges of stakeholder engagement. This study reveals that the 14 variables considered not occur during the establishment of Sentra OVOP. However, the key stakeholders highlighted 4 considerations for improvement related to government support, funds scheme support, program sustainability, and stakeholder engagement approach. Since OVOP Banda Aceh is a government initiative, this study recommends to clearly defined the concept and stakeholders’ role early at the program initiation stage. Thus, minimise the risk in project communication while achieving the project goals.