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Can Coupon Holding Duration and Message Framing Increase the Effect of Push Notifications on Mobile Coupon Redemption? Evidence from A Randomized Field Experiment

Q3 Social Sciences
Asia Pacific Journal of Information Systems Pub Date : 2023-09-30 DOI:10.14329/apjis.2023.33.3.812
Soonki Hwang, Jai-Yeol Son, Sunju Park, Kil-Soo Suh
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优惠券持有时间和消息帧是否会增加推送通知对移动优惠券兑换的影响?来自随机现场实验的证据
本文章由计算机程序翻译，如有差异，请以英文原文为准。
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来源期刊
Asia Pacific Journal of Information Systems
Asia Pacific Journal of Information Systems Social Sciences-Sociology and Political Science
CiteScore
0.90
自引率
0.00%
发文量
29
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