Connecting the Past and the Present: How Narrative-Based Representations Affect Perceptions of Brand Heritage

IF 2.1 Q3 BUSINESS

Journal of the Association for Consumer Research Pub Date : 2023-09-19 DOI:10.1086/727834

Nathanael S. Martin, Noah VanBergen, None Ph.D., T. Andrew Poehlman, None Ph.D., Rashmi Adaval, None Ph.D.

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引用次数: 0

Abstract

Previous articleNext article No AccessConnecting the Past and the Present: How Narrative-Based Representations Affect Perceptions of Brand HeritageNathanael S. Martin, Noah VanBergen, Ph.D., T. Andrew Poehlman, Ph.D., Rashmi Adaval, and Ph.D.Nathanael S. Martin Search for more articles by this author , Noah VanBergen Search for more articles by this author , Ph.D. Search for more articles by this author , T. Andrew Poehlman Search for more articles by this author , Ph.D. Search for more articles by this author , Rashmi Adaval Search for more articles by this author , and Ph.D. Search for more articles by this author PDFPDF PLUS Add to favoritesDownload CitationTrack CitationsPermissionsReprints Share onFacebookTwitterLinkedInRedditEmailPrint SectionsMoreDetailsFiguresReferencesCited by Journal of the Association for Consumer Research Just Accepted Sponsored by the Association for Consumer Research Article DOIhttps://doi.org/10.1086/727834 HistoryAccepted August 23, 2023 © 2023 The Association for Consumer Research. All Rights reserved.PDF download Crossref reports no articles citing this article.

查看原文本刊更多论文

连接过去和现在:基于叙事的表征如何影响品牌遗产的感知

上一篇文章下一篇文章不可访问连接过去和现在:基于叙述表示如何影响品牌认知HeritageNathanael美国马丁,诺亚VanBergen,博士,t . Andrew Poehlman博士Rashmi Adaval,和Ph.D.Nathanael s马丁寻找更多文章的作者,诺亚VanBergen寻找更多文章的作者,博士寻找更多文章的作者,t·安德鲁Poehlman寻找更多文章的作者,博士寻找更多文章的作者,Rashmi Adaval搜索更多由该作者的文章,和博士学位搜索本文作者的更多文章PDFPDF PLUS添加到收藏列表下载CitationTrack citationspermissions转载分享在facebook twitterlinkedinredditemailprint sectionsmoredetailsfigures参考文献引用消费者研究协会杂志刚刚接受由消费者研究协会赞助文章DOIhttps://doi.org/10.1086/727834历史接受2023年8月23日©2023消费者研究协会。Crossref报告没有引用这篇文章的文章。

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来源期刊

Journal of the Association for Consumer Research Economics, Econometrics and Finance-Economics and Econometrics

CiteScore

4.60

自引率

7.70%

发文量