Determinants the Pospay Application Choices in Indonesia

Abstract

This study analyzes the determinants of the choice of the Pospay application in Indonesia. There are two dependent variables, usability and trust, and five independent variables, namely socio-economic characteristics, gender, age, education, income, and employment status. Cross-tabulation to analyze Pospay's research with a total of 250 respondents. The study results show that in terms of education, age, income, and employment status, women are more likely to choose Pospay because of its utility than men. Meanwhile, men tend to choose Pospay because of their trust compared to women in terms of education, age, income, and employment status.