{"title":"“How crazy is your maid?” Domestic workers in the “new India”","authors":"Sreela Sarkar","doi":"10.1093/ccc/tcac050","DOIUrl":null,"url":null,"abstract":"Abstract India is celebrated as one of the largest emerging economies but domestic workers remain a large workforce that is unorganized and exploited. As the figure of the “maid” changes in contemporary popular culture, how do more elite, middle-class employers understand domestic workers in the “new India?” This article draws on inter-textual discussions on social media platforms such as Quora and Twitter where most discussants are urban, class and caste privileged, and display Hindu nationalist identities. It examines representation of recent conflicts at large condominium complexes to argue that new infrastructure projects become a crucial terrain on which class, caste and religion-based struggles are mapped, Second, it focuses on popular narratives of “entrepreneurship” for domestic workers and argues that these narratives worsen structural inequities. Finally, it studies new technology as a means of creating inclusion for domestic workers that serve to further mark them by class, caste and other marginalized identities.","PeriodicalId":54193,"journal":{"name":"Communication Culture & Critique","volume":"103 1","pages":"0"},"PeriodicalIF":1.5000,"publicationDate":"2023-01-09","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"Communication Culture & Critique","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.1093/ccc/tcac050","RegionNum":3,"RegionCategory":"文学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q2","JCRName":"COMMUNICATION","Score":null,"Total":0}
引用次数: 0
Abstract
Abstract India is celebrated as one of the largest emerging economies but domestic workers remain a large workforce that is unorganized and exploited. As the figure of the “maid” changes in contemporary popular culture, how do more elite, middle-class employers understand domestic workers in the “new India?” This article draws on inter-textual discussions on social media platforms such as Quora and Twitter where most discussants are urban, class and caste privileged, and display Hindu nationalist identities. It examines representation of recent conflicts at large condominium complexes to argue that new infrastructure projects become a crucial terrain on which class, caste and religion-based struggles are mapped, Second, it focuses on popular narratives of “entrepreneurship” for domestic workers and argues that these narratives worsen structural inequities. Finally, it studies new technology as a means of creating inclusion for domestic workers that serve to further mark them by class, caste and other marginalized identities.
期刊介绍:
CCC provides an international forum for critical research in communication, media, and cultural studies. We welcome high-quality research and analyses that place questions of power, inequality, and justice at the center of empirical and theoretical inquiry. CCC seeks to bring a diversity of critical approaches (political economy, feminist analysis, critical race theory, postcolonial critique, cultural studies, queer theory) to bear on the role of communication, media, and culture in power dynamics on a global scale. CCC is especially interested in critical scholarship that engages with emerging lines of inquiry across the humanities and social sciences. We seek to explore the place of mediated communication in current topics of theorization and cross-disciplinary research (including affect, branding, posthumanism, labor, temporality, ordinariness, and networked everyday life, to name just a few examples). In the coming years, we anticipate publishing special issues on these themes.