{"title":"Brand Extension Evaluation in Esports: A Case Study of the NBA and NBA2K League","authors":"Glynn M McGehee, Beth A. Cianfrone, Jackson Sears","doi":"10.7290/jasm-2023-v15-i2-5584","DOIUrl":null,"url":null,"abstract":"","PeriodicalId":43607,"journal":{"name":"Journal of Applied Sport Management","volume":"38 1","pages":"0"},"PeriodicalIF":0.5000,"publicationDate":"2023-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"Journal of Applied Sport Management","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.7290/jasm-2023-v15-i2-5584","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q4","JCRName":"HOSPITALITY, LEISURE, SPORT & TOURISM","Score":null,"Total":0}
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