Agricultural -News Visibility in Indian Newspapers: A Comparative Study

Asian Journal of Agricultural Extension, Economics and Sociology Pub Date : 2023-10-05 DOI:10.9734/ajaees/2023/v41i102203

Alka Jain, Shailendra Kumar, Ashutosh Sharma, Shriya Verma, Ayonija Chauhan, Shalini Shukla, Avinash Kumar

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Abstract

The coverage of agricultural news is of great significance in the Indian economic and social scenario. The present study explores the print visibility of agricultural news in three newspapers in India. Therefore, research was accomplished through a random selection of three national- newspapers, Hindi(one) and English (two), namely Dainik Jagran, The Hindu, and The Hindustan Times. The agricultural news in the three newspapers was collected from December 2020 to November 2021 and categorized into political news, advisories, policy, techno-innovation, entrepreneurship, and environmental. The articles were extracted from E- Papers and print PDFs for practical purposes based on keyword selection. The findings revealed that the agricultural news covered by the newspapers was feeble and under 5 % of the total news content. The total number of agricultural articles found from December 2020 to November 2021 was 6191. However, Dainik Jagran led in print visibility with a yearly average of 4.71 per cent, followed by The Hindustan Times at 4.30 percent and The Hindu at 3.23 percent. The print visibility ranged from 8.0 percent to a maximum, and the minimum was 1.8 percent. It was also found that Agri-political news had maximum visibility in two of the three newspapers (68.3 percent in the Hindu and 33 percent in Dainik Jagran).

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印度报纸中农业新闻的可见度:比较研究

农业新闻的报道在印度的经济和社会情景中具有重要意义。本研究探讨了印度三家报纸上农业新闻的印刷可见度。因此，研究是通过随机选择三份全国性报纸来完成的，印地语(一份)和英语(两份)，即《每日快报》、《印度教徒报》和《印度斯坦时报》。3家报纸的农业新闻是在2020年12月至2021年11月期间收集的，分为政治新闻、咨询、政策、技术创新、企业家精神、环境等。文章从电子论文和打印pdf文件中提取，用于基于关键字选择的实用目的。调查结果显示，报纸对农业新闻的报道力度较弱，占总新闻内容的比例不到5%。从2020年12月到2021年11月，总共发现了6191件农产品。然而，Dainik Jagran以4.71%的年平均知名度领先，其次是《印度斯坦时报》(4.30%)和《印度教徒报》(3.23%)。打印可见度范围从8.0%到最大值，最小值为1.8%。调查还发现，农业政治新闻在三份报纸中的两份(《印度教徒报》占68.3%，《Dainik Jagran》占33%)的曝光率最高。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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来源期刊

Asian Journal of Agricultural Extension, Economics and Sociology

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