SOCIAL STEREOTYPES AS A FACTOR OF INFLUENCE ON HUMAN BEHAVIOUR AND CONSCIOUSNESS

Abstract

In a world where information travels swiftly and cultural diversity thrives, human interactions are constantly influenced by a complex tapestry of beliefs, values, and identities. Amidst this intricate social fabric, stereotypes emerge as powerful cognitive shortcuts that shape our perception of individuals and groups. Stereotypes, defined as generalized beliefs or preconceived notions about certain categories of people, have a profound impact on our worldview, influencing how we interpret, understand, and interact with others.