Linkage Analysis Revised – Linking Digital Traces and Survey Data

IF 6.3 1区文学 Q1 COMMUNICATION

Communication Methods and Measures Pub Date : 2023-09-14 DOI:10.1080/19312458.2023.2257595

Lukas P. Otto, Felicia Loecherbach, Rens Vliegenthart

引用次数: 1

Abstract

Linkage analysis, i.e. linking media exposure, content, and surveys, has been a powerful tool to assess media effects. However, the development of online communication and the advent of social media brings about many challenges for traditional linkage designs. In this paper, we explain the three steps of linkage designs for online communication effects and the usage of computational approaches to capture communication exposure and content. We then review recent designs and studies that use different forms of digital trace data to link digital communication exposure, content, and surveys: Tracking data, data donations, and screenshots/screen recordings. We describe (practical) challenges and opportunities when linking digital communication traces with self-reports and show how these data could be analyzed to establish different media effects.

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链接分析修订-链接数字痕迹和调查数据

关联分析，即将媒体曝光、内容和调查联系起来，已经成为评估媒体效果的有力工具。然而，网络传播的发展和社交媒体的出现给传统的链接设计带来了许多挑战。在本文中，我们解释了在线传播效果的链接设计的三个步骤，以及使用计算方法来捕获传播暴露和内容。然后，我们回顾了最近的设计和研究，这些设计和研究使用不同形式的数字跟踪数据来链接数字通信暴露、内容和调查:跟踪数据、数据捐赠和屏幕截图/屏幕记录。我们描述了将数字传播痕迹与自我报告联系起来的(实际)挑战和机遇，并展示了如何分析这些数据以建立不同的媒体效应。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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来源期刊

Communication Methods and Measures COMMUNICATION-

CiteScore

21.10

自引率

1.80%

发文量

期刊介绍： Communication Methods and Measures aims to achieve several goals in the field of communication research. Firstly, it aims to bring attention to and showcase developments in both qualitative and quantitative research methodologies to communication scholars. This journal serves as a platform for researchers across the field to discuss and disseminate methodological tools and approaches. Additionally, Communication Methods and Measures seeks to improve research design and analysis practices by offering suggestions for improvement. It aims to introduce new methods of measurement that are valuable to communication scientists or enhance existing methods. The journal encourages submissions that focus on methods for enhancing research design and theory testing, employing both quantitative and qualitative approaches. Furthermore, the journal is open to articles devoted to exploring the epistemological aspects relevant to communication research methodologies. It welcomes well-written manuscripts that demonstrate the use of methods and articles that highlight the advantages of lesser-known or newer methods over those traditionally used in communication. In summary, Communication Methods and Measures strives to advance the field of communication research by showcasing and discussing innovative methodologies, improving research practices, and introducing new measurement methods.