Audiovisual Media to Open a Tourism Agency in the North of Peru

Abstract

This market study analyzes if there is demand for the opening of a tourism agency located in Piura, whose purpose is to offer tourist services that satisfy the needs and demands of tourists and locals. To achieve the purpose, a survey was carried out on 350 people and the results showed that 87% choose to hire the services of a tourism agency every time they go on a trip, 81% choose to purchase a tourist package, Finally, it was agreed that a tourism agency with specialists knowledgeable in tourism activity is necessary to provide an efficient service.