Information Systems Based on Customer Relationship Management for B2C Implementation (Case Study of PT. Maspar Engineering)

Proceedings of the 1st Universitas Kuningan International Conference on Social Science, Environment and Technology, UNiSET 2020, 12 December 2020, Kuningan, West Java, Indonesia Pub Date : 2021-03-02 DOI:10.4108/EAI.12-12-2020.2305138

F. Fauziah, Aah Sumiah, F. Nugraha, Aji Permana, S. Maesyaroh

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Abstract

. Customers are people who can provide huge profits for a company. The company hopes that their presence for customers can help the development of the company’s efforts to encourage the progress of the use of computer technology by building an information system that can support better communication in the future. The selection of information system design development for the company is based on strategic and operational CRM using the RAD method, the design uses UML and the language used uses the Code Igniter Framework with result in accordance with B2C. The application built can make it easier for companies to interact with customers through the internet, web. So that what is the company’s target for customers in terms of search, marketing and purchasing can be realized

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基于客户关系管理的信息系统在B2C实施中的应用(以PT. Maspar工程为例)

．顾客是能为公司带来巨大利润的人。公司希望他们为客户提供的服务可以帮助公司的发展，通过建立一个能够支持未来更好通信的信息系统，鼓励使用计算机技术的进步。公司信息系统设计开发的选择基于战略和运营CRM，采用RAD方法，设计使用UML，使用的语言使用Code ignition Framework，结果符合B2C。构建的应用程序可以使公司更容易通过互联网与客户进行交互。从而实现公司在搜索、营销和购买方面对客户的目标是什么

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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来源期刊

Proceedings of the 1st Universitas Kuningan International Conference on Social Science, Environment and Technology, UNiSET 2020, 12 December 2020, Kuningan, West Java, Indonesia

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