Analysis of the factors that determine cinema attendance

Abstract

New forms of consumption, including online streaming, have interfered with film exhibition, promoting important changes. These services need to generate significant traffic and a look for a wide range of home subscribers to provide them with an extensive catalogue of movies. The domestic confinement in almost all countries caused by COVID-19 has led the internet to break historical traffic records. Cinemas are no longer the only place where a film can be shown. The novelty of films is the main factor that convinces viewers to pay for a cinema ticket. The exhibitor must pursue excellence and offer a truly superior experience at a reasonable price, because of the limited budget for leisure activities. This research uses structural equation modelling (SEM) to carry out an empirical analysis on the results of a questionnaire with a focus on the factors influencing the preference for watching films at a cinema.