Competitive Advantages in the Turkish Retail Industry

Abstract

Retail is one of the most important industries that is continuously improving around the world and in particular in Turkey. Competitive advantages owned by firms keep businesses one step ahead of their competitors. The main objectives of this chapter are determination of the main competitive advantages and capabilities for firm performance, determination of competitive advantages and capabilities which are relatively important for firm performance, and determination of competitive advantages and capabilities that are mainly used under the effects of environmental dynamism for firm performance in the Turkish retail industry. In this chapter, retailers are evaluated into two groups as organized and traditional. Totally, 50 competitive advantages and capabilities were identified in the research. The results of the study would be beneficial both for retail literature and retail business life.