Greenwashing and the Strategy of Real Estate enterprises in the Commercialization of Nature

Carol Silva, Karolyne Linhares Longchamps Fonseca, Eloisa Carvalho de Araujo
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Abstract

This essay integrates continued research, with the objective of analyzing the sustainable certifications and greenwashing practice that are being used to validate the exploitation of nature in the interest of capital. Based on a bibliographical and exploratory research of primary and secondary sources, it is proposed to discuss the phenomenon of the exploitation of the natural good and the ecological discourse by the real estate enterprises, bringing as a case study the MARAEY mega-venture, located in the Environmental Protection Area of the city of Maricá, In the state of Rio de Janeiro. In this context, the relation among legislation, urban policy and the maneuvers carried out by the real estate market with the public authorities and regulatory bodies is discussed.
“漂绿”与房地产企业在自然商业化中的策略
本文整合了持续的研究,目的是分析可持续认证和绿色清洗实践,这些认证和实践被用来验证资本利益对自然的剥削。本文在对一手资料和二手资料进行文献和探索性研究的基础上,以位于巴西巴西里约热内卢州马里icic市环境保护区的MARAEY大型企业为例,探讨房地产企业对自然产品和生态话语的开发现象。在此背景下,本文讨论了立法、城市政策和房地产市场与公共当局和监管机构之间的关系。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
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