Analysis of the Influence of Price, Promotion and Company Image on Decisions on Using Winnie's Wedding Organizer & Decoration Services in Sukabumi City

JEMPER (Jurnal Ekonomi Manajemen Perbankan ) Pub Date : 2021-02-01 DOI:10.32897/jemper.v3i1.540

Saepudin Ciamis, A. Ratnawati, Vanny Decianita

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Abstract

This study aims to examine the relationship between price, promotion and corporate image on the decision to use Winnie's Wedding Organizer & Decoration services in Sukabumi City. The research was conducted on Winnie's Wedding Organizer & Decoration service users in Sukabumi in the period 2017 - 2019, with a sample of 86 customers. The hypothesis formulated in this study is as follows: "It is suspected that price, promotion, and company image influence the decision to use Winnie's Wedding Organizer & Decoration services in Sukabumi City".Based on the analysis and discussion obtained; regression equation Y = 6,697 - 0,180X1 + 0,057X2 + 0,930X3 + âˆˆ. The total correlation (correlation) between price, promotion and company image with the decision to use Winnie's Wedding Organizer & Decoration in Sukabumi is in the strong category (0.603). The magnitude of the effect of total price, promotion and company image on the decision to use Winnie's Wedding Organizer & Decoration services in Sukabumi City (determination) is 36.4%, the remaining 63.6% is influenced by other factors not examined.

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价格、促销和公司形象对在水滨市使用温妮婚礼组织及装饰服务决策的影响分析

本研究旨在探讨价格，促销和企业形象对决定使用温妮的婚礼组织者和装饰服务在水滨市的关系。该研究是在2017年至2019年期间对Sukabumi的Winnie's Wedding Organizer & Decoration服务用户进行的，样本为86名客户。本研究提出的假设如下:“我们怀疑价格、促销和公司形象会影响人们在水滨市使用温妮婚礼组织和装饰服务的决定”。通过分析和讨论得出;回归方程Y = 6,697 - 0,180X1 + 0,057X2 + 0,930X3 + * * *。价格，促销和公司形象与决定在素kabumi使用Winnie's Wedding Organizer & Decoration之间的总相关性(相关性)处于强类别(0.603)。总价、促销和公司形象对决定在素kabumi市使用Winnie的婚礼组织者和装饰服务(决定)的影响程度为36.4%，其余63.6%受到其他未检查因素的影响。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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JEMPER (Jurnal Ekonomi Manajemen Perbankan )

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