THE EFFECTIVENESS OF WHATSAPP AND INSTAGRAM AS BREAST SELF EXAMINATION (BSE) HEALTH PROMOTION MEDIA TO PREVENT BREAST CANCER

Abstract

Breast cancer is the most commonly diagnosed cancer in women and also the leading cause of cancer death in women in the world. 42.1 per 100,000 female populations in Indonesia have breast cancer with a mortality rate of 17 per 100,000 populations. One form of breast cancer prevention is through early detection known as 'Breast Self Examination' (BSE). This study aims to measure the effect of BSE health promotion through WhatsApp and Instagram social media on increasing knowledge, attitudes, and perceived of usefulness of technology in Andalas University female students. This is Quasi experiment study with a non-equivalent pretest post test design approach to female students in non-medical faculty of Andalas University, which are divided into health promotion recipients using WhatsApp dan Instagram. Data analysis using Wilcoxon test and Mann Whitney test.The result of research are, there are differences in the average score of knowledge, attitudes, and perceived of usefulness of technology the respondents before and after BSE health promotion using WhatsApp and Instagram social media (p value <0.05). The results of statistical tests show that the knowledge, attitudes, and perceived of usefulness of technology respondents in WhatsApp group are higher than the Instagram group (p value <0.05). Health promotion using WhatsApp is more effective than Instagram. It is recommended to use WhatsApp and Instagram as an alternative BSE health promotion media.