The role of local food in tourists’ behavior: a structural equation modelling approach

Pimsuporn Poyoi, Ariadna Gassiot Melian, L. Coromina
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Abstract

Even though local food represents a major tourist attraction due to cultural heritage and food experiences, very few studies have reported tourists’ behavioral components regarding local food consumption. The main objective of this study is to analyze the tourists’ behavioral model and examine the influence of the tourists’ motivation and satisfaction on their loyalty towards local food consumption. Ayutthaya city, Thailand, is selected because of its authentic traditional food and tourism activities linked to it. Confirmatory Factor Analyses (CFA) are employed to assure the suitable proposed factor, and Structural Equation Modeling (SEM) is applied to test the hypothesized relationship between the constructs of satisfaction with the local food, motivation, and behavioral intention. Results of this study revealed that tourist motivations have a significant and direct influence on satisfaction and behavioral intentions statistically. As the findings, the more tourists are motivated to consume local food, the more satisfied and more intention to revisit and recommend the tourists. Any study aiming to understand the local food tourists' behavior is helpful to take these constructs into consideration.
当地食物在游客行为中的作用:结构方程建模方法
尽管由于文化遗产和食物体验,当地食物代表了一个主要的旅游景点,但很少有研究报道游客对当地食物消费的行为成分。本研究的主要目的是分析游客的行为模式,考察游客的动机和满意度对其当地食品消费忠诚度的影响。泰国的大城府市因其正宗的传统美食和与之相关的旅游活动而入选。采用验证性因子分析(CFA)来确定合适的建议因子,并采用结构方程模型(SEM)来检验对当地食物满意度、动机和行为意图的构念之间的假设关系。研究结果表明,旅游动机对满意度和行为意向具有显著的直接影响。研究发现,越有动机去消费当地食物的游客,对当地食物的满意度越高,越有意愿再访和推荐当地食物的游客。任何旨在了解当地美食游客行为的研究都有助于考虑这些构念。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
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