How to improve the communication effect of periodical group: A case study of anti-pandemic activities of traditional Chinese medicine periodicals

Abstract

With the bilingual activities planned by China National Knowledge Infrastructure (CNKI) and Chinese medicine periodical group during the coronavirus disease 2019 (COVID-19) pandemic as a case, we sorted out the experience and problems in topic selection, content organization, editing, and publicity and presented some strategies to improve the communication effect of traditional Chinese medicine (TCM) periodical group. It is concluded that precise planning, high-quality resource integration, and bilingual publishing will contribute to the in-depth promotion of periodicals and the improvement of their communication.